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Where Music Becomes Legacy

Building the future of African music, talent and entertainment worldwide — one master, one
moment, one legend at a time.

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“Music is the architecture of legacy.”

— Smartaman042
About The Label

A New Standard For African Sound.

Smarta Records is a global music house headquartered in Lagos with studios, partners and stages on every continent. We sign, develop, and elevate the voices shaping the next decade of African and diaspora culture.

From masters to merchandising, distribution to documentary, every record we touch is engineered with the precision of a luxury maison and the soul of a movement.

Mission.

To discover, develop and distribute boundary-defining music that moves the world.

Vision.

A global ecosystem where African talent shapes the soundtrack of the future.

Ambition.

To be the most influential luxury music house from the continent — and beyond.

Founder Spotlight

Obinna "Smartaman042" Njoku

A producer, executive and architect of culture. Obinna founded Smarta Records on a single belief: that African music deserves the same global stage, capital and craft as any other art form on earth.

"We are not chasing trends. We are building a catalogue the next century will study."

OBINNA SMARTAMAN042 NJOKU

— Founder, CEO & Executive Producer
Featured Artists

Voices of the new era.

Latest Releases

Singles · Albums · EPs

Music Videos

In Motion. In Cinema.

Now Showing

The Package — Official Trailer

Our Services

A complete music house..

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— Smarta Records

Music Distribution

Global release strategies that connect artists with leading streaming platforms and audiences worldwide.

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— Smarta Records

Artist Management

Strategic career guidance, creative direction and professional support for long-term artist growth.

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— Smarta Records

Music Production

Global release strategies that connect artists with leading streaming platforms and audiences worldwide.

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— Smarta Records

Video Production

Global release strategies that connect artists with leading streaming platforms and audiences worldwide.

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— Smarta Records

Branding & Promotion

Strategic career guidance, creative direction and professional support for long-term artist growth.

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— Smarta Records

Publishing

Global release strategies that connect artists with leading streaming platforms and audiences worldwide.

The Smarta Ecosystem

One Ecosystem. Six Brands.

An interconnected family of brands powered by Smartaman Multimedia Group LLC.

Latest News

Inside Smarta Records

Discover the latest artist announcements, music releases, exclusive events, behind-the-scenes stories, and company updates from the Smarta Records ecosystem.

Artist News

Kairo Vance Signs Exclusive Global Deal with Smarta Records

Inside the late-night studio session where a generation-defining voice quietly became the label’s most ambitious signing yet.

Release Announcement

Aurelia Drops 'Golden Hour' — A Cinematic Debut Album

Exploring creativity, leadership, and media innovation.

Events

Smarta Live Returns to Madison Square Garden This Fall

A featured conversation on entertainment, culture, and entrepreneurship.

Press Update

Behind the Boards: A Look Inside Studio A's New Era

Recognition and coverage from media outlets and publications.

Get In Touch

Let's Create The Future Of Music Together

Connect with Smarta Records and become part of a global entertainment ecosystem shaping the future of music and culture.

Studio

Houston · Lagos · Dar es Salaam

Bookings

smartamultimediagroup@ gmail.com

Press

press@smartaman042.com