Smarta Records is a global music house headquartered in Lagos with studios, partners and stages on every continent. We sign, develop, and elevate the voices shaping the next decade of African and diaspora culture.
From masters to merchandising, distribution to documentary, every record we touch is engineered with the precision of a luxury maison and the soul of a movement.
Mission.
To discover, develop and distribute boundary-defining music that moves the world.
Vision.
A global ecosystem where African talent shapes the soundtrack of the future.
Ambition.
To be the most influential luxury music house from the continent — and beyond.
Founder Spotlight
Obinna
"Smartaman042"
Njoku
A producer, executive and architect of culture. Obinna founded Smarta Records on a single belief: that African music deserves the same global stage, capital and craft as any other art form on earth.
"We are not chasing trends. We are building a catalogue the next century will study."
Discover the latest artist announcements, music releases, exclusive events, behind-the-scenes stories, and company updates from the Smarta Records ecosystem.